Our dominant culture is geared almost entirely towards creating a life centered on spending money. Advertisers have engineered their reach such that we’re endlessly inundated with ads prompting us to buy. And many of those ads are intended to play upon our most base human emotions: fear, survival, and pleasure. We’re told we must have a new car every few years in order to be safe, new clothes every season in order to be accepted, and fine dinners out on the town every week because we deserve it. Clearly it would be counter-productive for anyone to run an ad that touts the merits of, well, not buying anything. And so, we’re left with a society that outwardly only values spending. Carving out a life that’s removed from this compulsion isn’t terribly common and doing so requires some grit and a good deal of creativity.