Humans prefer communication that seems spontaneous — that’s tailored to the specific circumstances of the time and the audience. Someone who uses the same speech, pick-up lines, jokes, sales pitch, etc. in every situation, often finds that their banter falls flat because it doesn’t best fit the exigencies of the moment. A man who has the core elements of what he wants to say in mind, but then tailors his message to the changing circumstances, is the far more effective communicator.

via MacGyver Manhood and the Art of Masculine Improvisation | The Art of Manliness.


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